Clearbit Review 2026 (Now HubSpot Breeze): Features, Pricing & Alternatives

Clearbit was acquired by HubSpot in late 2023 and has since been folded into HubSpot Breeze Intelligence — meaning if you're not a HubSpot customer, Clearbit as a standalone product no longer exists. For SDRs and revenue teams evaluating data enrichment tools in 2026, this changes the calculus significantly. The question is no longer just "is Clearbit worth it?" but "is HubSpot the right platform for my enrichment needs, and what do I lose if I'm not on it?"

What happened to Clearbit — is it still its own product?

Clearbit is no longer an independent company. HubSpot acquired Clearbit in November 2023 and completed the integration by mid-2024, rebranding the product as HubSpot Breeze Intelligence. The Clearbit API still exists in a limited form for existing enterprise contracts, but new customers cannot sign up for Clearbit standalone.

What this means practically: all of Clearbit's data enrichment capabilities — company firmographics, technographics, intent signals, and form shortening — now live inside HubSpot's platform. To access them, you need a HubSpot subscription at the appropriate tier. The product is no longer sold separately, and the clearbit.com domain redirects to HubSpot's Breeze Intelligence landing page.

For teams already running HubSpot as their CRM, this is a reasonable consolidation. For teams on Salesforce, Pipedrive, or any other CRM, it's effectively a product end-of-life. You're now in the market for a different tool entirely.

What does HubSpot Breeze Intelligence actually do?

HubSpot Breeze Intelligence inherits Clearbit's core capabilities: it enriches contact and company records with firmographic data (industry, headcount, revenue range, location), technographic data (what software a company uses), and buyer intent signals based on web activity. It also powers HubSpot's "form shortening" feature, which auto-fills form fields for known visitors to reduce friction.

Firmographic enrichment

When a new contact enters your HubSpot CRM — whether from a form fill, a manual import, or a sync — Breeze Intelligence can auto-populate fields like company size, industry, and annual revenue. This reduces manual data entry and improves lead scoring accuracy. The underlying data comes from Clearbit's original database, which HubSpot has been supplementing with its own first-party data from the HubSpot ecosystem.

Technographic data

Clearbit's technographic layer was one of its strongest features pre-acquisition, and it carries over into Breeze. You can see which tools a company uses — their marketing stack, CRM, analytics platforms — directly on the company record. This is useful for competitive displacement campaigns and for gauging ICP fit before outreach.

Buyer intent signals

Breeze Intelligence includes intent data based on website visitor identification and third-party intent signals. When a company visits your website, HubSpot can attempt to identify the company and surface that as a buying signal. The accuracy of this identification varies — Gartner's research on B2B buying journeys notes that anonymous website traffic identification typically resolves correctly at rates of 20–40%, meaning the majority of visitors remain unidentified.

What does Clearbit (Breeze Intelligence) cost in 2026?

HubSpot Breeze Intelligence is priced on a credit system. Each enrichment action — looking up a company record, enriching a contact, or identifying a website visitor — consumes credits. Credit packs start at roughly $200/month for a baseline volume, but teams running meaningful enrichment pipelines typically need several thousand credits per month, pushing costs into the $500–$2,000+/month range depending on volume.

There is no longer a free tier for Clearbit data enrichment. HubSpot does include limited Breeze Intelligence functionality in some higher-tier Marketing Hub and Sales Hub plans, but meaningful enrichment volume requires purchasing additional credit packs. This is a significant change from Clearbit's original model, which offered a free plan with limited lookups.

How it compares to Clearbit's original pricing

Pre-acquisition, Clearbit offered tiered plans starting around $99/month for small teams, with pricing tied to the number of API calls or enrichment lookups. The credit-based model in Breeze Intelligence is harder to predict and tends to cost more for teams with irregular enrichment needs. Teams who were on grandfathered Clearbit contracts report that renewal pricing under Breeze has increased materially.

"We were paying $400/month on Clearbit for enrichment. When our contract came up post-acquisition, HubSpot quoted us $1,100/month for equivalent credit volume inside Breeze. We switched to Clay within the month."

— Head of RevOps, 60-person B2B SaaS company

How good is Clearbit's data quality in 2026?

Data quality is where Clearbit built its reputation — and where the post-acquisition picture is mixed. Coverage for North American companies with 50+ employees is generally strong: firmographic accuracy is high, technographic data is regularly refreshed, and intent signals are reasonably reliable for mid-market targets. Coverage degrades for companies outside the US, for very small businesses under 20 employees, and for industries outside technology and software.

Independent benchmarks from Salesloft's outreach benchmark data consistently show that data accuracy is the single biggest driver of reply rate variability — teams with clean, verified contact data see reply rates 3–4x higher than teams working from stale or incomplete records. Clearbit's accuracy for enterprise and mid-market North American targets generally holds up; for SMB or international targets, you'll encounter meaningful gaps.

Technographic coverage gaps

Clearbit's technographic database was built primarily from public-facing signals — JavaScript tags, DNS records, app store listings, and job postings. This means it captures what a company exposes publicly, not their full internal stack. Backend systems, internal tools, and recently adopted software are frequently missing. For competitive research, this is worth knowing: the absence of a tool in Clearbit's data doesn't confirm a company isn't using it.

How does Clearbit compare to ZoomInfo in 2026?

The Clearbit vs ZoomInfo comparison is really a comparison of two different use cases. ZoomInfo is a prospecting database first — you find net-new contacts and companies using search filters. Clearbit (Breeze) is an enrichment layer first — you bring your own contacts and it fills in missing data. They're complementary tools that compete only in the middle: contact enrichment and intent data.

For teams on Salesforce or a non-HubSpot CRM, ZoomInfo is the more practical choice simply because Breeze Intelligence requires HubSpot. For teams already on HubSpot who want enrichment without a separate vendor, Breeze is the path of least resistance — but the credit costs can surprise you.

What are the best Clearbit alternatives for B2B sales teams?

The right Clearbit alternative depends on what you were actually using Clearbit for. These are the most common use cases and the tools that best replace each one.

For data enrichment: Clay

Clay has become the default replacement for teams who outgrew Clearbit's static enrichment model. It aggregates 75+ data sources — including Clearbit's own API, Apollo, LinkedIn, and Crunchbase — and lets you build enrichment waterfalls that try source A, fall back to source B, and so on. The result is higher overall coverage at lower cost per enriched record. It requires more setup than Clearbit's plug-and-play HubSpot integration, but the flexibility is worth it for teams doing high-volume outbound.

For prospecting databases: Apollo

Apollo gives you a combined database and enrichment layer with a free tier that's genuinely useful. Coverage is strongest for US-based companies in technology and SaaS, and the platform includes sequencing tools so you can prospect and outreach from a single interface. The data quality isn't quite at ZoomInfo's level, but for teams under 50 people, the cost difference is significant.

For finding companies using specific competitors

None of the enrichment tools above — Clearbit, ZoomInfo, Apollo, or Clay — solve a specific problem that matters for competitive displacement: identifying which companies are actively using a competitor right now. Enrichment tools tell you about the companies you already know about. They don't surface net-new targets based on competitor usage.

This is what Stealery was built for: you enter a competitor's name and get a list of companies confirmed to be using that product, filterable by company size, location, and hiring signals. It's a different workflow from enrichment — it's the front of the funnel, not the middle. If your outbound motion targets companies that are already paying a competitor, the research step happens before enrichment, not after.

For CRM-native enrichment outside HubSpot: Cognism

Cognism integrates natively with both Salesforce and HubSpot, has stronger European data coverage than most US-centric competitors, and includes phone-verified mobile numbers that Clearbit never prioritised. For teams selling into EMEA markets, Cognism is the most direct Clearbit replacement.

Should you use Clearbit (Breeze Intelligence) in 2026?

Use HubSpot Breeze Intelligence if you are already on HubSpot, your ICP is primarily North American mid-market or enterprise SaaS companies, and you want enrichment that works without any additional integration work. The native HubSpot experience is genuinely good — enrichment happens automatically on record creation, scoring updates in real time, and you don't need a separate vendor relationship.

Don't use it if: you're on Salesforce or another CRM (the integration doesn't exist in meaningful form), your targets are heavily international or SMB-weighted, or you're looking for a prospecting database rather than an enrichment layer. In those cases, you're paying for platform lock-in you don't benefit from.

The fundamental question for any data enrichment tool in 2026 is: are you enriching leads you already have, or are you trying to find new leads based on buying signals? Clearbit and its successors answer the first question. The second question — especially when the buying signal is "they're already paying a competitor" — requires a different kind of tool entirely.